WORK & BRANDS

Different brands. Distinct voices.

Copywriting, content strategy and project delivery across different audiences, industries and channels. These are some of the brands I’ve contributed work to throughout my career.

Brands Tatjana Weilert has worked for, including Puma, Porsche, Miele, Tencel, Esprit, Swirl, Yuh, Audi, Toppits, Buderus, Moët & Chandon, Ardbeg, Veuve Clicquot, Select, Neutrogena, o.b., Penaten, Bell, Merkur, Amaro Montenegro, Glenmorangie, Dolormin, Teekanne, C&A, Simply Good, Hercules Sägemann, Always, Bebe, Tupperware, Johnson & Johnson, Ottakringer, Clever, Red Bull and Migros.

AI in the workflow. Experience at the core.

AI has become an important part of content marketing and copywriting. I see its potential — and, from experience, I know that it cannot replace the judgement, audience understanding and creative craft a seasoned copywriter brings. The strongest results come from working hand in hand: using AI where it adds value, with an experienced writer shaping the direction, refining the language and taking responsibility for the final work.

I keep my knowledge and toolkit up to date, choosing tools that genuinely serve each client’s brief rather than following every new trend. Clear thinking, a distinctive brand voice and thoughtful human oversight remain at the heart of my work.

Let’s talk about your brand.

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